1.1 What is Eternal Moon?

Eternal Moon is a tribute project honoring the King of Pop, Michael Jackson, while also serving as an innovative experiment in building a Web3-based global music fandom platform.

For decades, the music industry has been dominated by major record labels and streaming platforms, creating structural limitations that prevent artists and fans from being at the true center of creative and financial ownership.

This project leverages blockchain technology, NFTs, RWA (Real World Asset) tokenization, and DAOs (Decentralized Autonomous Organizations) to establish a Web3 music ecosystem where artists and fans actively participate in project operations and transparently share revenue.

The first flagship project within Eternal Moon is the Michael Jackson Tribute Project.

Michael Jackson was not only a legendary artist but also a visionary who used his music to convey social messages and promote love and peace. This project aims to carry forward his legacy, using music as a force for change while leveraging blockchain technology to showcase the power of fandoms.

Eternal Moon is not merely a tribute album; it represents the beginning of a Web3-based ecosystem that aims to transform the structure of the music industry.

Key Features

• A blockchain-based fandom platform that enables fans to participate in project planning, operations, and revenue sharing.

• An RWA-based music revenue model, allowing fans to share in the profits of music and live performances.

• A decentralized platform utilizing NFTs and governance tokens, making it accessible for other artists and labels beyond the Michael Jackson project.

Project Mission & Vision

• Mission: Establish a Web3-powered music economy where fandoms and artists collaborate.

• Vision: Create a new music and entertainment ecosystem driven by RWA-based tokenization.

3.1 Mission: Redefining Fandom’s Role in the Music Industry

In the traditional music industry, fandoms have been relegated to the role of passive consumers. However, in Web3, fans can actively participate in music creation and ecosystem governance.

To achieve this, the Eternal Moon project aims to build a collaborative Web3 music ecosystem where artists, fandoms, investors, and creators work together to reshape the industry.

3.2 Vision: Realizing the Web3 Music Industry Innovation Model

Eternal Moon envisions a transformative Web3-based music ecosystem that incorporates:

1. Direct artist-to-fan engagement through Web3

2. RWA (Real World Asset)-based tokenization of music and concert revenues

3. A fan-driven governance system for decentralized ecosystem management

4. Transparent revenue distribution through smart contracts

The goal of this project is not merely to complete a tribute album for Michael Jackson, but to create a new paradigm in the music industry through his musical legacy and establish a Web3-based global music ecosystem.

2.1 The Convergence of the Music Industry and Blockchain

The traditional music industry has long been operated under a centralized business model dominated by major record labels and streaming platforms. Despite being at the core of the music ecosystem, artists and fandoms have been marginalized in revenue distribution, with their participation limited to predefined roles dictated by platforms.

Key Issues in the Music Industry:

• Monopolistic label-driven structure → Reduced earnings for artists and creators.

• Opaque revenue distribution → Insufficient financial returns for creators and fans.

• Lack of direct engagement between fans and artists → Traditional platforms restrict direct communication and interaction.

To address these structural inefficiencies, blockchain and Web3 technologies are essential.

Blockchain’s Role in Solving Industry Challenges:

1. Transparent revenue distribution through smart contracts

2. New monetization models utilizing NFTs and Social Tokens

3. Decentralized governance structures that distribute platform control to fans

These changes represent more than just a technological innovation—they serve as a catalyst for transforming the entire paradigm of the music industry.

Eternal Moon aims to bridge the gap between artists and fans using Web3 technology, ensuring fair and transparent revenue distribution while building a decentralized music ecosystem.

1.2 Project Objectives: "Revolutionizing the Music Industry through Web3"

Eternal Moon is not just a Michael Jackson tribute album; it is a new fandom platform designed to decentralize the music industry and integrate it with Web3 technologies.

Core Objectives

1. Leveraging Web3 technology to innovate the entire process of producing and distributing a tribute album for Michael Jackson.

2. Establish a transparent blockchain-based music revenue distribution model.

3. Create a DAO ecosystem where fans actively participate through NFTs and governance.

4. Maximize social impact through charitable contributions, realizing Michael Jackson’s vision of love and peace.

In essence, this project is both a tribute to Michael Jackson and a groundbreaking step toward the innovation of the Web3 music industry.

5.1 Eternal Moon Token ($ETM)

The Eternal Moon Token ($ETM) serves as the core governance and utility token within the project, facilitating key policy decisions and economic transactions across the ecosystem.

Holders of $ETM can participate in Strategic Council governance, and by locking up tokens (Lock-up), they can obtain additional voting power (veETM).

4.2 Platform Architecture

The Eternal Moon platform provides an integrated Web3 ecosystem that enables users to issue, manage, and trade NFTs and governance tokens effortlessly.

4.2.1 Token Issuance System

Users can create custom tokens tied to their brand and content, allowing seamless integration with NFTs and other digital assets for diverse applications.

Key Features:

• Custom token design and issuance.

• Integration with the platform’s utility token ecosystem.

• Structured token distribution models for early adopters.

4.2.2 RWA Distribution & Trading Tools

The platform enables tokenization, sale, and trading of both digital content and real-world assets (RWA) through NFTs.

Key Features:

• Airdrop functionality for NFT distributions.

• Optimized STO (Security Token Offering) transaction fees.

• Exclusive NFT offerings for specific fan communities.

4.2.3 NFT Launcher

Creators can issue branded NFTs and list them on the platform’s marketplace.

• NFTs leverage intellectual property (IP) of various social groups to create diverse digital assets.

• Community members can collect, trade, and engage with NFTs related to their respective social groups.

Key Benefits:

• Exclusive access to gated content based on NFT ownership.

• Participation in online and offline events.

• Incentives for active contributors (e.g., sponsored merchandise rewards).

Use Cases:

• Limited-edition digital art and collectibles.

• NFTs linked to real-world merchandise.

• Facilitating direct creator-fan transactions.

4.2.4 Decentralized NFT Marketplace

A fully decentralized marketplace where users can trade NFTs freely.

Key Features:

• Trading of original NFT creations.

• Support for secondary market transactions.

• Auction and pre-sale functionalities.

4.2.5 Goods Shop

Users can purchase creator-designed merchandise or gain exclusive access to specific content.

Key Features:

1. Goods Transactions via Social Tokens

   • Fans can purchase merchandise using social tokens.

   • Discounts and incentives are granted based on token holdings.

2. Exclusive Content for NFT/Token Holders

   • NFT and token holders gain priority access to premium content.

   • Includes videos, music, eBooks, event tickets, and NFT purchasing rights.

3. Creator & Community-Driven Marketplace

   • Users can produce and sell digital art, music, and other assets.

   • DAO governance ensures collaborative content development.

4.2.6 Governance System

A DAO-based governance model ensures community-driven decision-making.

Key Features:

• Policy decisions through token holder voting.

• Approval of new platform features and project support.

• Decentralized operational structure based on DAO principles.

4.2.7 LP Staking

Users who provide liquidity for social tokens receive incentives in return.

Key Features:

• Rewards are tiered based on the amount and duration of LP staking.

• Additional rewards can be earned in the main governance token ($ETM) or the respective social token.

4.2.8 Metaverse Concert Hall

Users can experience live performances by artists and unlock exclusive benefits through NFT ticketing.

Key Features:

• Buy and trade NFT tickets, owning rare collectibles and earning from resales.

• Join concerts as avatars, immersing in virtual performances and connecting with fans.

• Engage with artists through live chats, virtual fan meetings, and special events.

• Collect limited digital merch, including exclusive NFTs and social token-based items.

• Influence concert planning via DAO, voting on events and shaping the experience.

5.2 Community Participation Token (CPT)

The Community Participation Token (CPT) is a non-transferable token (NTT) designed to reward community engagement and facilitate governance participation within the platform.

5.2.1 Community Engagement & Governance Voting

CPT is designed as a Non-Transferable Token (NTT) to incentivize user engagement and promote active governance participation.

1) Community Activity Rewards

CPT tokens are distributed to users who contribute to the ecosystem through social engagement, governance participation, and creator/project support.

Examples of Community Activities Eligible for CPT Rewards:

• Participation in governance voting.

• Supporting creators and projects (e.g., fan activities, content promotion).

• Managing and moderating community initiatives.

2) Governance Voting & Policy Decision-Making

CPT holders participate in major policy votes within the Community Assembly.

Key Governance Decisions Influenced by CPT Voting:

• Approval of new platform features and improvements.

• Evaluation and adoption of community-suggested policies.

• Funding allocations for content and creator support programs.

3) Gauge Weight Voting Participation

CPT holders can participate in Gauge Weight Voting, collaborating with $ETM holders to influence platform policies and reward allocation.

Voting Power Allocation:

• $ETM holders: 75%

• CPT holders: 25%

4) CPT Distribution & Allocation Model

• CPT tokens are distributed based on user engagement and platform contributions.

• No fixed supply limit, but issuance is regulated by governance decisions.

5.2.2 Community Assembly Voting

CPT holders participate in Community Assembly voting, influencing major policy decisions within the platform.

Role of the Community Assembly:

• Decision-making on platform enhancements and new features.

• Review and approval of community-proposed policies.

• Selection of funding programs for content creators and ecosystem projects.

Veto Rights & Review Process:

If a policy passed by the Community Assembly is deemed to have a negative economic impact, it may be subject to review by the Strategic Council and the Operations Committee before final approval.

5.2.3 Social Games & Engagement Activities

CPT holders can participate in community-driven events and social activities to earn additional rewards.

1) Community Social Game Integration

• Competitive and cooperative community challenges.

• CPT rewards for completing quizzes, missions, and engagement tasks.

2) Creator & Content Engagement

• NFT-based fan events where creators directly interact with their audience.

• CPT reward programs for top content creators selected by the Community Assembly.

While CPT is a Non-Transferable Token (NTT), it offers real utility and additional benefits through active community engagement.

The Community Participation Token (CPT) is a non-transferable token (NTT) designed to reward community engagement and facilitate governance participation within the platform.

5.2.1 Community Engagement & Governance Voting

CPT is designed as a Non-Transferable Token (NTT) to incentivize user engagement and promote active governance participation.

1) Community Activity Rewards

CPT tokens are distributed to users who contribute to the ecosystem through social engagement, governance participation, and creator/project support.

Examples of Community Activities Eligible for CPT Rewards:

• Participation in governance voting.

• Supporting creators and projects (e.g., fan activities, content promotion).

• Managing and moderating community initiatives.

2) Governance Voting & Policy Decision-Making

CPT holders participate in major policy votes within the Community Assembly.

Key Governance Decisions Influenced by CPT Voting:

• Approval of new platform features and improvements.

• Evaluation and adoption of community-suggested policies.

• Funding allocations for content and creator support programs.

3) Gauge Weight Voting Participation

CPT holders can participate in Gauge Weight Voting, collaborating with $ETM holders to influence platform policies and reward allocation.

Voting Power Allocation:

• $ETM holders: 75%

• CPT holders: 25%

4) CPT Distribution & Allocation Model

• CPT tokens are distributed based on user engagement and platform contributions.

• No fixed supply limit, but issuance is regulated by governance decisions.

5.2.2 Community Assembly Voting

CPT holders participate in Community Assembly voting, influencing major policy decisions within the platform.

Role of the Community Assembly:

• Decision-making on platform enhancements and new features.

• Review and approval of community-proposed policies.

• Selection of funding programs for content creators and ecosystem projects.

Veto Rights & Review Process:

If a policy passed by the Community Assembly is deemed to have a negative economic impact, it may be subject to review by the Strategic Council and the Operations Committee before final approval.

5.2.3 Social Games & Engagement Activities

CPT holders can participate in community-driven events and social activities to earn additional rewards.

1) Community Social Game Integration

• Competitive and cooperative community challenges.

• CPT rewards for completing quizzes, missions, and engagement tasks.

2) Creator & Content Engagement

• NFT-based fan events where creators directly interact with their audience.

• CPT reward programs for top content creators selected by the Community Assembly.

While CPT is a Non-Transferable Token (NTT), it offers real utility and additional benefits through active community engagement.

2.2 Fandom as Social Capital in Web3

Fandoms are not merely consumer groups; they are networks of strong social capital, actively shaping digital communities. While traditional social networks were built around family and local communities, modern relationships are increasingly formed around shared interests online.

Fandom and the Evolution of Social Capital

Fandoms naturally emerge within digital ecosystems, utilizing platforms such as Twitter, YouTube, and Discord to form interest-driven social groups. Beyond passive consumption, fans engage in content creation, community activation, and organic marketing efforts.

Economic & Social Value of Fandoms

Economic Value

• Purchases of artist merchandise, albums, and concert tickets

• Transactions involving NFTs and digital collectibles

• Increased engagement in streaming and subscription services

Social Value

• Community-driven content creation and viral marketing

• Fan-led voluntary contributions to artist promotion

• Strengthening brand equity through online and offline engagement

In the traditional music industry, the immense value generated by fandoms has been absorbed primarily by platforms and record labels, with little direct benefit to the fans themselves. However, Web3 technology introduces mechanisms to quantify fandom’s social capital and convert it into tangible economic value.

Monetizing Fandom Through Web3

1. Fandom Economy via Social Tokens

   • Fans can hold social tokens directly linked to artists and projects, enabling participation in governance and revenue sharing.

2. NFT-Based Community Memberships

   • NFTs provide fans with exclusive access to special content, voting rights, and profit-sharing mechanisms, thereby increasing their stake in the ecosystem.

3. Tokenization of Music and Concert Revenues via RWA

   • Traditional revenue streams from music royalties and concerts are tokenized, allowing fans to invest directly and receive proportional rewards.

Web3 technology elevates fandoms from passive consumers to key economic stakeholders in the music industry. Eternal Moon seeks to capitalize on fandoms’ social capital through Web3 mechanisms, thereby fundamentally reshaping the music industry’s economic structure.

1.1 What is Eternal Moon?

Eternal Moon is a tribute project honoring the King of Pop, Michael Jackson, while also serving as an innovative experiment in building a Web3-based global music fandom platform.

For decades, the music industry has been dominated by major record labels and streaming platforms, creating structural limitations that prevent artists and fans from being at the true center of creative and financial ownership.

This project leverages blockchain technology, NFTs, RWA (Real World Asset) tokenization, and DAOs (Decentralized Autonomous Organizations) to establish a Web3 music ecosystem where artists and fans actively participate in project operations and transparently share revenue.

The first flagship project within Eternal Moon is the Michael Jackson Tribute Project.

Michael Jackson was not only a legendary artist but also a visionary who used his music to convey social messages and promote love and peace. This project aims to carry forward his legacy, using music as a force for change while leveraging blockchain technology to showcase the power of fandoms.

Eternal Moon is not merely a tribute album; it represents the beginning of a Web3-based ecosystem that aims to transform the structure of the music industry.

Key Features

• A blockchain-based fandom platform that enables fans to participate in project planning, operations, and revenue sharing.

• An RWA-based music revenue model, allowing fans to share in the profits of music and live performances.

• A decentralized platform utilizing NFTs and governance tokens, making it accessible for other artists and labels beyond the Michael Jackson project.

4.1 Project Governance

The governance framework of Eternal Moon is designed to allow both financial and non-financial contributors to actively participate in the platform's growth. This model aims to convert intangible social value into tangible social capital through decentralized governance mechanisms.

The governance system operates through three primary entities:

1. Strategic Council – Oversees high-level decision-making.

2. Operations Committee – Manages platform functionalities and infrastructure.

3. Community Assembly – Represents and voices community interests.

Roles and Governance Assets

Governance Assets & Voting Power

• $ETM (Utility & Governance Token) – Used for governance decisions and staking.

• Operations NFT (ONFT) – Grants access to operational decision-making.

• Community Participation Token (CPT) – Represents community engagement and voting rights.

4.1.1 Strategic Council

The Strategic Council serves as the primary decision-making body responsible for setting key project policies and governing platform operations. $ETM token holders participate in governance through a voting mechanism based on token holdings.

Key Authorities:

• Formulating platform governance policies.

• Adjusting reward structures in the Liquidity Pool.

• Defining roles and responsibilities of the Operations Committee and Community Assembly.

• Allocating project funds and setting investment policies.

• Approving new features and ecosystem expansion initiatives.

4.1.2 Dual Governance System

The dual governance system ensures a balanced decision-making structure by incorporating both operational and community-driven governance models. It consists of:

4.1.2.1 Operations Committee

The Operations Committee is responsible for managing the platform’s technical and infrastructural development. Holders of Operations NFTs (ONFTs) are eligible to participate in governance processes.

ONFT Issuance Model:

• Distributed to content creators and project operators contributing to the platform.

• Issued as both transferable and non-transferable NFTs, depending on governance criteria.

Key Responsibilities:

• Defining content and feature development direction.

• Adjusting NFT and token distribution models.

• Voting on the addition of utilities and services within the platform.

4.1.2.2 Community Assembly

The Community Assembly serves as a governance entity for general users, enabling them to actively influence platform decisions. Governance participation is facilitated through Community Participation Tokens (CPTs).

• CPTs are non-transferable tokens (NTTs) awarded to users who actively contribute to the community.

Key Responsibilities:

• Participating in governance votes on platform policies.

• Proposing and influencing new features based on community feedback.

• Ensuring content quality control and promoting community engagement.

4.1.3 Platform Treasury

All revenue generated within the ecosystem is accumulated in the Platform Treasury to ensure long-term sustainability.

Revenue Streams:

• Fees from NFT and digital content sales.

• Profits from music albums and merchandise sales.

• Transaction fees incurred within the platform.

• Advertising and brand collaboration programs.

Fund Utilization:

• Distributed as rewards to $ETM holders based on governance decisions.

• Invested in new projects and technology development.

• Used for token burning and buyback mechanisms to stabilize the token economy.

5.3 Operations Committee NFT (ONFT)

Participation in Operations Committee decision-making requires an Operations NFT (ONFT).

5.3.1 Non-Transferable Operations NFT (NT-ONFT)

NT-ONFTs are Non-Transferable NFTs used for governance participation in platform operations and feature development.

Use Cases:

• NFT issuance policies and content licensing approvals.

• Voting on platform upgrades and functionality enhancements.

• Governance decisions related to community engagement and content quality control.

5.3.2 Transferable Operations NFT (T-ONFT)

T-ONFTs are transferable NFTs that grant certain platform rights and functionalities, allowing their holders to transfer or sell governance authority.

Use Cases:

• Delegating governance rights to other users.

• Selling NFT-based voting power.

• Participating in NFT-based governance for project funding decisions.

1.3 Project Progress: "We Have Already Begun"

Eternal Moon is beyond the conceptual stage—it has a well-defined roadmap, and key initiatives are already in progress.

Current Progress

1. Securing a Tribute Album that Embodies the Essence of Michael Jackson & Rights Coordination

   • Developing an exclusive musical tribute that embodies the essence of Michael Jackson, combining his artistic legacy with new creative elements

   • Collaboration with his renowned producers, including Rodney Jerkins and Neff-U

2. Music Production Planning & Artist Collaborations

   • Discussions with K-POP and global artists for collaborative efforts

   • Development of a novel Web3-integrated music distribution model

3. Designing Album & NFT-Based Revenue Models

   • Establishing a blockchain-based revenue-sharing model for music

   • Planning limited edition NFT-based ownership rights for exclusive tracks

4. Charitable Model & Web3 Integration

   • Implementing a DAO mechanism where fans can directly vote on donation recipients

   • Utilizing blockchain to ensure 100% transparency in tracking donation flows

7.1 project Team

Executive Producer

Alex Hwang (황종욱)

• Education: Graduated from Dongnae High School, Bachelor’s in Architectural Engineering (Yonsei University), Master’s coursework in Architecture (Hanyang University).

• Professional Affiliations: Registered Architect, Member of the Korea Institute of Registered Architects.

• Career Highlights:

  • Former Adjunct Professor, Department of Architectural Design, Kaywon University of Art & Design.

  • CEO of iWITH Venture Capital Co., Ltd., and Showshop Entertainment Co., Ltd.

  • Executive roles at C-JeS Entertainment and Dream Star Entertainment.

  • Produced and directed projects for JYJ, including their albums The Beginning and In Heaven, world tours, and music essays.

  • Current CEO of Design Cook Co., Ltd., Fandom Studio Co., Ltd., and FANDOM STUDIO USA Inc.

Production Producer

Sung-Hoon Son (손성훈)

• Education: Graduated from Dankook University High School, studied Business Administration at Chung-Ang University.

• Career Highlights:

  • Vocalist for the group Warriors (active in Japan) and solo artist with multiple hit albums (Confession, A Thousand Years of Love).

  • Former vocalist for rock band Sinawe (The Beaten Child album).

  • Experience as producer for artists like Lee Hyun-Woo, Maya, and JK Kim Dong-Wook.

  • Former Adjunct Professor at Suwon Science College (Practical Music Department).

A&R / Production Producer

Danny JY Lee (이준영)

• Education: Bachelor’s in Business Administration (University of Massachusetts Amherst), Master’s in Advertising & PR (Yonsei University).

• Career Highlights:

  • Produced albums for Fifty Fifty, Forestella, Ace, Ha Sung-Woon, and Son Ho-Young (g.o.d).

  • Collaborated with international artists like DJ Alok, Grey, Steve Aoki, and Sabrina Carpenter.

A&R / Composer

Cozyh (황지현)

• Education: Bachelor’s in Composition (Yonsei University), pursuing a Master's in Practical Music (Hongik University).

• Career Highlights: Singer-songwriter with original works (Photograph, Hope), OST contributions (The Golden Spoon, Undercover), and BGM compositions (Running Man, TalesWeaver).

3.3 How?

3.3.1 Building a Fan-Centric Web3 Platform

The Eternal Moon platform serves as a comprehensive Web3-powered entertainment ecosystem, integrating:

• Social Token issuance

• NFT marketplace functionalities

• Digital goods trading

• Decentralized governance mechanisms

Eternal Moon enables fans to move beyond passive consumption and take an active role in content creation, trading, and ecosystem governance while earning rewards.

Within this system, fans can:

• Propose and actively participate in content creation

• Support creators through social tokens and NFTs

• Influence key platform decisions through governance mechanisms

By fostering meaningful interaction between fans and artists, this participation model enhances engagement and ensures the sustainability of the ecosystem. Furthermore, it introduces a new "Fan Economy" where fans receive tangible rewards for their contributions to content production and distribution.

3.3.2 A Fan-Driven Social Ecosystem

In the traditional entertainment industry, content and project planning have been highly centralized. However, Eternal Moon integrates DAO governance, enabling fans to actively shape the platform’s future.

Through this model, fans can:

• Participate in voting systems to influence key project decisions.

• Engage in governance activities related to artist and platform management.

• Receive loyalty-based incentives based on participation levels.

This transition from a one-way creator-to-fan relationship to a mutual, interactive engagement model revolutionizes fan participation, ensuring that fans contribute meaningfully to content creation and governance.

3.3.3 Establishing Sustainable Liquidity in Web3

The Eternal Moon platform is designed to attract a diverse range of participants through a tokenized economic system.

This framework enables:

• Sustained liquidity through active trading of social tokens and NFTs.

• A structure where fans and creators directly generate and share revenue.

• Transparent fund management utilizing decentralized finance (DeFi) solutions.

By ensuring stable financial liquidity, this system allows artists and content creators to secure funding and sustain their creative endeavors. At the same time, fans transition from passive consumers to key stakeholders, contributing to the establishment of a healthy, decentralized Web3-powered entertainment ecosystem.

Global Partners

Co-Producers

Paddy Dunning: Founder of iconic recording studios in Dublin; worked with Muse, Snow Patrol, Michael Jackson. Operates the Irish Rock N’ Roll Museum.

Hyung-Seok Kim (김형석): Renowned cultural director and producer; served as Artistic Director for major events like the Korea-France Cultural Exchange Concert.

Music Producers

Rodney Jerkins (Darkchild): Grammy-winning producer for global icons like Michael Jackson, Beyoncé, Rihanna, and Lady Gaga; over 160 million records sold worldwide.

NEFF-U (Theron Feemster): Grammy-winning producer/composer; collaborated with Doja Cat, Eminem, Kendrick Lamar, Justin Bieber, and Sia.

A&R / Casting Producer

Lennie Nicholson: Former Senior VP at Sony Music Entertainment; worked with Jay-Z, Kanye West, Beyoncé, Alicia Keys, and more.

Producer & Adviser

Jung-Hoon Kim (김정훈): Pioneer of early K-wave in Japan; authored Kyoto Daily Walks.

6. Roadmap

The Dream We Build

• Execution of a 4-phase (48-month) plan to release Michael Jackson tribute albums (Part 1 & Part 2) and organize charity concerts

• Integration of Eternal Moon (ETM) tokens & RWA investment models into the music & live performance industries

• Application of Web3 technologies such as NFTs, DAOs, staking, and revenue-sharing dashboards

• Establishment of a cyclical structure: Album Release → Charity Concerts → Next Album → Charity Concerts

• Long-term vision: Becoming a global Web3 music investment platform & charity-driven label

6.1 Phase 1: First Project Launch & Web3 Foundation (0–12 months)

Phase 1 Objectives

• Production and release of the tribute album Heal The Planet Part 1

  • Digital music release in Month 9

  • Physical album distribution completed by Month 12

• Launch of Eternal Moon ($ETM) token and establishment of the RWA investment ecosystem

• Development of core Web3 infrastructure, including DAO, NFT, staking, and investment mechanisms

Phase 1 Plans

1) Whitepaper & Token Economy Establishment

• Finalization of the Eternal Moon Whitepaper

  • Definition of ETM token vision, supply, tokenomics, and DAO structure

  • Establishment of RWA issuance models for album & concert investments

  • Design of charity revenue-sharing mechanisms

• Preparation of official documentation for investors, fans, and partners

2) Artist Selection & Album Planning (0–3 months)

• Selection and contract agreements with artists and the production team for Heal The Planet Part 1

• Definition of album concept, musical direction, and tracklist

3) Album Production (3–8 months)

• Songwriting, composing, arranging → Guide recording → Final track selection → Studio recording & mixing

• Production process documentation (behind-the-scenes footage, documentary creation)

  • Integration into NFT-based content for fan engagement

4) Web3 Platform Development & Community Building

• Issuance and functionality testing of ETM tokens (staking, wallet integration, investment tools)

• Development of NFT-based features (album cover NFTs, commemorative merchandise NFTs)

• Community engagement and growth strategies (SNS campaigns, airdrops, promotional events)

5) Album Release & RWA Investment Launch (9–12 months)

• Digital album pre-release and pre-orders initiated by Month 9

• Implementation of RWA investment models using ETM (profit-sharing for album and merchandise sales)

• Final shipment of physical albums and merchandise by Month 12

Phase 1 establishes the foundation of the Eternal Moon ecosystem, integrating blockchain technology into the music industry while enabling fan-driven investment and governance.

6.2 Phase 2: First Project Follow-up & Global Tour (13–24 months)

Phase 2 Objectives

• Support disaster recovery efforts in Los Angeles & host Refuge charity concert

• Expansion of the music RWA investment platform

• Transparent revenue distribution & donation tracking for Part 1 album proceeds

Phase 2 Plans

1) LA Disaster Recovery Support & Charity Concert (13–16 months)

• Allocation of a portion of Heal The Planet Part 1 album revenue to LA disaster relief funds

• Hosting of a charity concert (offline or online live-streamed event)

• Integration of ETM token payments for concert tickets and exclusive merchandise

• Exclusive VIP benefits for RWA token holders (priority ticket reservations, special merchandise)

2) Global Refugee Aid & World Tour (16–24 months)

• Collaboration with humanitarian organizations to provide relief supplies and support activities

• Organization of a global charity concert tour focused on refugee support regions

• Concert revenue to be distributed between RWA investors and charitable donations

• Development of NFT & metaverse-based streaming services for additional monetization

3) Platform Expansion

• Launch of an NFT marketplace for concert merchandise and live event recordings

• Real-time revenue dashboard updates to ensure full transparency in:

  • Album & concert revenue

  • Donation allocations

  • Investment distribution

Phase 2 marks the project's first large-scale real-world impact, combining music, blockchain, and philanthropy into a global initiative.

6.3 Phase 3: Second Project Launch (25–36 months)

Phase 3 Objectives

• Planning and release of Heal The Planet Part 2 album

• Expansion of RWA investment models (including DeFi integration and music production funding)

• Development of new intellectual properties (IP) and global collaborations

Phase 3 Plans

1) Artist Selection & Part 2 Album Production (25–32 months)

• Enhanced musical direction based on feedback from Part 1

• Expansion of featured artists and collaborators

• Integration of NFT & DAO voting mechanisms for fan participation in production decisions

2) Mastering & Release / RWA Investment Expansion (33–36 months)

• Early digital album release & pre-orders for physical editions and merchandise

• ETM-powered Part 2 RWA investment issuance

  • Funding expansion beyond concerts to include music video production and emerging artist support

• Upgraded real-time revenue dashboards to provide transparent tracking of all earnings and allocations

3) DeFi Integration & Global IP Expansion

• Evaluation of DeFi-based financial products that use music RWA assets as collateral

• Expansion of international partnerships with artists, production companies, and investment firms

Phase 3 marks a shift towards greater financial and technological integration, expanding the project's capabilities and reach into new markets.

6.4 Phase 4: Second Project Follow-up & World Tour (37–48 months)

Phase 4 Objectives

• Charity concerts and humanitarian outreach for Heal The Planet Part 2

• Maturation of the Eternal Moon (ETM) and RWA investment platform

• Long-term vision: Transition into a global Web3-based music label

Phase 4 Plans

1) Charity Concerts & Disaster Relief Initiatives (37–42 months)

• Donation of a portion of sales and investment revenue from Part 2 album proceeds

• Additional charity concert fundraising efforts

• Implementation of NFT & metaverse-based live streaming for innovative revenue generation

2) Global Refugee Aid & World Tour (42–48 months)

• Large-scale global concert series featuring orchestras and international collaborations

• DAO governance voting to determine concert locations and themes

3) Platform Expansion & Long-Term Vision

• Adoption of next-generation entertainment technologies (metaverse, VR concerts)

• Partnerships with international relief organizations and NGOs

• Evolution into a fully-fledged global Web3 music investment platform & charitable record label

Phase 4 completes the foundational roadmap, ensuring the Eternal Moon ecosystem achieves long-term sustainability and global impact.

The successful execution of all four phases will solidify Eternal Moon as a leading force in Web3-driven music investment, philanthropy, and entertainment innovation.

This whitepaper is intended solely for informational purposes and does not constitute a legally binding contract, investment solicitation, financial advice, securities offering, or any form of financial product sale or purchase proposal. Furthermore, this whitepaper does not guarantee compliance with financial, securities, cryptocurrency, smart contract, blockchain technology, digital asset, or other related laws in any specific country or jurisdiction. Readers are responsible for understanding and complying with applicable laws and regulations in their respective jurisdictions.

All information contained in this document is provided as of the date of publication and is subject to change. The technological implementation, business model, financial plans, roadmap, partnerships, regulatory compliance, and other details of this project may be modified, supplemented, or adjusted over time without prior notice. The project team is under no obligation to update this document, and all plans and objectives stated herein are not guaranteed.

The tokens, digital assets, smart contracts, and other technological elements mentioned in this whitepaper are subject to high volatility and may be affected by various market factors, technological issues, policy and regulatory changes, and other unforeseen circumstances. Additionally, due to the inherent nature of blockchain and cryptocurrency projects, unexpected external factors (such as regulatory amendments, hacking and security threats, network attacks, technological failures, market instability, and third-party interventions) may lead to outcomes that differ from expectations.

Therefore, any individuals or entities considering transactions related to the tokens or digital assets associated with this project must conduct thorough due diligence and seek advice from appropriate experts, including legal, accounting, financial, and technical professionals, before making any decisions. Prior to engaging in any investment, transaction, or other economic activity, participants should carefully evaluate the nature, risks, legal status, and economic impact of the assets involved.

Due to the extreme volatility of blockchain and cryptocurrency markets, the value of digital assets may fluctuate significantly at any given time. Factors such as the suspension of transactions on certain exchanges or platforms, liquidity issues, changes in external market environments, and regulatory enforcement actions may have a significant impact on the usability and value of digital assets. As a result, all transactions and activities related to digital assets inherently involve risks, and participants must acknowledge and voluntarily assume such risks.

The information presented in this whitepaper is based on reliable sources and the project team’s research. However, the project team makes no guarantees regarding the accuracy, completeness, or reliability of this information. The project team shall not be held liable for any direct or indirect losses, damages, costs, or other issues arising from reliance on this whitepaper. This includes, but is not limited to, losses caused by technical failures, security breaches, vulnerabilities in smart contracts, platform-related issues, data loss, hacking incidents, or changes in legal regulations.

The tokens or other digital assets associated with this project are not classified as securities or investment products, and their legal status may be interpreted differently under the securities laws and financial regulations of different jurisdictions. This whitepaper has not been reviewed or approved by any financial, regulatory, banking, governmental, or supervisory authority in any jurisdiction. Participation in or transactions related to this project may be illegal or restricted in certain jurisdictions, and it is the sole responsibility of participants to ensure compliance with their local laws and regulations.

The project team does not guarantee official cooperation with external legal and regulatory authorities, banks, government bodies, or supervisory organizations. Changes in the legal environment and regulatory requirements may necessitate adjustments to the project's operational framework. Accordingly, the project team reserves the right to modify the project’s structure, roadmap, business model, and operations as required, but no guarantees are provided regarding the project’s continued operation under all circumstances.

All individuals and entities engaging with this project must carefully review and fully understand this whitepaper before making any decisions. Any legal, financial, or technical responsibilities arising from participation in or use of this project rest solely with the participants, and the project team assumes no warranty, indemnification, or liability in this regard.

All contents of this whitepaper are protected by copyright law. The unauthorized copying, distribution, modification, or usage of this document, in whole or in part, is strictly prohibited, and the project team bears no responsibility for any issues arising from such actions. All information in this document is subject to change without prior notice, and official updates or announcements related to this project will be made through designated communication channels.

By making any decisions based on this whitepaper, all individuals and entities acknowledge and accept this disclaimer in full.

We have an active and growing community. All are welcome to be part of our community, help shape it, or simply observe.

5.4 Token Metrics

The Eternal Moon Protocol adopts a strategically designed token economy model to ensure long-term project sustainability and ecosystem balance.

The total supply of $ETM is 10,000,000,000, with a carefully structured vesting and lock-up schedule to maintain economic stability.

5.4.1 Primary Token Allocation

5.4.2 Detailed Token Allocation Breakdown

5.4.3 Strategic Distribution Principles

The Eternal Moon protocol’s distribution strategy is built upon four core principles to ensure sustainable ecosystem operation:

1) Structured Token Release

• A 48-month release model ensures long-term economic stability.

• Initial circulation is conservative in the first 24 months to prevent market shocks.

• A flexible reserve pool allows for responsive financial management.

2) Community Participation Framework

• 28% of the supply (2,800,000,000 ETM) is allocated for community activities.

• 48-month linear release schedule ensures long-term user engagement.

3) Entertainment Ecosystem Development

• 1,000,000,000 ETM (10%) for foundation operations and marketing.

• 1,200,000,000 ETM (12%) locked for strategic partnerships.

• 1,000,000,000 ETM (10%) for the Ecosystem Development Fund to support innovation.

4) Operational Stability & Liquidity Management

• 700,000,000 ETM (7%) allocated for liquidity provision.

• 500,000,000 ETM (5%) set aside as a strategic reserve with a 48-month release schedule.

5.4.4 Annual Token Release Schedule

5.4.5 Phase-Specific Objectives

Phase 1: Initial Deployment

• 1,821,000,000 ETM released

• Establish core infrastructure & content development

Phase 2: Expansion & Secondary Token Sale

• 1,951,983,333 ETM released

• Expand platform features, global outreach

Phase 3: Mass Adoption & Ecosystem Scaling

• 3,444,550,000 ETM released

• Activate team & strategic partner tokens

Phase 4: Self-Sustaining Ecosystem

• 2,782,466,667 ETM released

• Establish DAO-driven governance & full operational capabilities

5.4.6 Implementation Framework

1) Stability Mechanisms

• Structured token release schedules to prevent supply concentration.

• Extended vesting periods to encourage long-term participation.

• Professional liquidity management operations for stability.

• Strategic reserve deployment capabilities to mitigate market fluctuations.

2) Development Support Structure

• 68% of total supply allocated for ecosystem development.

• 12% for strategic collaborations to drive platform growth.

• 10% for Echosysem Development Fund.

• 5% reserved for operational flexibility in changing market conditions.

3) Operational Infrastructure

• 50% of initial liquidity provision released at TGE for stability.

• Systematic release schedules for smooth token distribution.

• Strategic reserve management to ensure sustainable operations.